In our society, any variety of food product can be purchased from anywhere for our convenience. But have you ever questioned where that food really came from, how it affects not only your body, but also the economy, and the environment?

Over two thousand years ago, Lucretius,
a Roman poet and philosopher wrote,

"At length everything is brought to its upmost limits of growth by Nature… This is reached when what is poured into the veins of life is no more than what flows and drains away. Already the life force is broken."

As veins in the body serve to return blood from organs to the heart, similarly the veins of life serve to return nutrients to all living things. Veins of life represent pathways of food, from creation to consumption.

This is a graphic design exhibition that promotes the idea of choosing a better path for food consumption.

Portions of this exhibition were on display in Beijing, China during the Icograda World Design Congress, October 24-30, 2009 as a part of the ADAA gallery. This project received a 2009 Adobe Design Achievement Award in the category of motion graphics. The online exhibition is viewable here.

Filed under: Featured — Tags: — dfhdesign @ 12:14 pm
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